Assertiveness

Do you feel that your opinions aren't listened to, or that people dismiss or undermine your views? Maybe your behaviour could be perceived by others as aggressive, or do you lack the confidence to speak up at all?

Learning to be assertive will help you to be a confident communicator so that you can share your thoughts and opinions whilst listening to, and accepting the opinions of others.

What is assertiveness?

The ability to express your opinions confidently and positively. Assertive people are in control of themselves and are honest with themselves and others.

Assertiveness is clear, 2-way communication. You need to be able to express your needs or concerns positively and honestly, but also allow others to do the same. It’s about finding common ground and achieving a win-win outcome for all involved. 

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Characteristics of assertive behaviour

To be assertive you should:

  • Actively listen (see additional guidance on active listening); 
  • Be confident and believe in what you are saying; 
  • Use positive statements; 
  • Explain why you have to say ‘no’ to some things; 
  • Have positive body language and use eye contact effectively; 
  • Not raise your voice; 
  • Not interrupt;  
  • Allow others to share their views; 
  • Think about what you say and how you say it; 
  • Have self-control and emotional stability, even in the most difficult situations; 
  • Respect the opinions of others; 
  • Be empathetic and try to understand others feelings; and 
  • Be willing to work together to find common ground and achieve that ‘win-win’ situation. 
What could you do to make sure that you're assertive?
  • Respond, don’t react (remove emotions from the situation); 
  • Express yourself positively; 
  • Be curious (ask questions); 
  • Listen to what the other person is saying;
  • Think about your tone of voice and body language; 
  • Remember that ‘win-win’ situation. It may not be your perfect scenario, but it’s about finding common ground; 
  • Share your opinions and remember what you think is as important as what anyone else thinks; 
  • Allow others to speak too; 
  • Be open to feedback; and
  • Develop an awareness of your emotions and how they affect how you behave. 
What are the benefits of assertive behaviour?
  • Improved self confidence and self belief;
  • Negotiation skills;
  • Able to say 'no' but explain why;
  • Positive approach to communication;
  • More likely to reach 'win/win' in difficult situations.

The first step to becoming more assertive is paying attention to what you think and feel and how you communicate this with others.

Being assertive means finding the right balance; it means standing up for yourself in difficult situations, whilst considering the thoughts and feelings of others.

Being assertive doesn't mean dominating or dismissing others in order to get what you what. Acting in your own interest without considering other people's rights, feelings or needs is aggression.

You can learn to be more assertive over time; it won't happen overnight, but by practicing regularly you should slowly build up your confidence to become more assertive in your communications. Practice in a 'safe' situation - with trusted colleagues or at home. For more support please contact [email protected].

Reflective Questions

  1. What have you found most useful on this page?
  2. How are you going to apply this learning in your work?

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