Sticky ideas are SIMPLE and focus on the most important information. They contain "What matters most" and consciously exclude anything else.
UNEXPECTED ideas or experiences raise levels of curiosity and motivate students to want to know more.
Ideas that are made CONCRETE through the explanation of practical application or physical involvement by students seem to be more sticky.
Making an idea or a piece of information CREDIBLE by using facts or getting students to see or experience it is key.
Connecting with EMOTION during the learning process can help by attaching information to feelings which are often easier to recall than isolated knowledge.
Knowledge or ideas woven into STORY are particularly powerful as they trigger mental simulation and enable students to put themselves into the situation or idea.
