A PESTLE analysis considers the key external factors that can influence an organisation. It can guide you and support with making key team decisions. By analysing each of these areas PESTLE can detect trends to support with different planning situations.
Political - policies, regulations, political stability.
Economic - growth/decline, interest, inflation and wages, minimum wage, working hours, cost of living
Sociological - Cultural norms and expectations, health consciousness, population growth rates, age distributions, career attitudes, health and safety.
Technological - New technologies - AI, robotics, programmes, software, devices.
Legal - changes to legislation impacting access to materials, resources, statutory requirements placed upon organisations.
Environmental - Need to switch to sustainable resources, ethical sourcing of materials. Threat of global warming.
It can also be beneficial to carry out a SWOT analysis alongside a PESTLE.
Reflection
What have you learned or found most useful on this page?
Try using a PESTLE analysis with your team to build understanding of how external factors can affect your work.
How are you going to apply this learning in your work?
